About

Brand Strategist | Cultural and Creative Strategy Consultant

I help brands grow by turning cultural and behavioral insight into clear strategic direction. I work with global brands to develop brand positioning, brand narratives, and creative strategies that create relevance and commercial impact. With experience across five countries, I bring an international, culturally informed view of how audiences think, feel, and act. My approach combines curiosity, honest analysis, and close collaboration with creative and commercial teams to transform insight into effective action.

I am also an aspiring television and film writer. The practice of crafting worlds, defining characters, and shaping stories that make people feel something deepens my approach to creating meaningful worlds and stories for brands.

Nationalities: American & Dutch