Twitch Creators Campaign

Launching Twitch’s brand story in Europe through its Creators.

Twitch is a live-streaming powerhouse in the US, but its growth in Europe had been largely organic. Our strategy was to introduce the brand with meaning by celebrating standout Twitch Creators from the UK, France and Germany, and by showcasing the weird, wonderful and diverse community they shape every time they go live.

The campaign launched across digital, social and outdoor placements in London, Paris and Berlin, marking the beginning of a more intentional brand-building effort for Twitch in Europe and signalling the scale and potential of what comes next.